Core Values & "The Much Better Bit" Supporting Local Communities: They use a platform model that partners directly with independent, locally owned businesses (hosts). On average, $70 of every $100 spent goes directly into the local economy, cutting out middlemen and ensuring sustainable livelihoods in rural areas. Funding Conservation: The company contributes 5% of its total revenues (not just profits) to their foundation, which primarily supports reforestation and rewilding projects through organizations like the World Land Trust. Climate Action: They are a certified B Corp and co-founded the Tourism Declares movement. They measure and report their carbon footprint annually and have a transparent plan to halve sector emissions by 2030. "Do Wild Things": This is their community slogan, encouraging people to say yes to the unknown, push personal boundaries, and connect with nature and others in real life. The Experience Expert-Led: Trips are co-curated with "crème de la crème" local experts who provide insider knowledge and ensure safety. Solo-Friendly: Approximately 75% of travelers join as solos. The groups are typically small and consist of like-minded people, mostly in their 30s to 50s. Hassle-Free: They handle all logistics (accommodation, meals, transport, and gear) so travelers can simply "rock up and have a blast."
Much Better Adventures is a mission-driven travel company with the core goal of protecting the world’s wild places. They aim to build the "world’s most positive impact travel company" by using adventure tourism as a tool for conservation and supporting local economies.
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